Our Story

Bringing 100% authentic Apple products to UAE tech enthusiasts — from the heart of Dubai.

Who We Are

alAsil (الاصيل) is a Dubai-based retailer specialising exclusively in genuine Apple products. Operating under Lotus Hamrah Mobile Phones & Accessories Trading Co. LLC, we have built our reputation on one uncompromising principle: every product we sell is 100% authentic, sourced from authorised Apple distributors, and backed by full Apple international warranty.

Our physical store is located at 509 Baniyas Road, Deira, Dubai — one of the UAE's most established electronics corridors — where customers can walk in, inspect products, and speak directly with our Apple-knowledgeable team.

Our Mission

In a market where grey-market devices and counterfeits are a real concern, alAsil exists to give UAE consumers complete confidence. We believe every customer deserves to know exactly what they are buying — genuine hardware, genuine warranty, genuine support.

Authenticity Guarantee

• All products sourced directly from authorised Apple distributors
• Every device carries full Apple international warranty
• Verify your product anytime via Apple's Coverage Checker using the serial number
• Original, sealed packaging — never refurbished or resealed

Visit Our Store

📍 509 Baniyas Road, Deira, Dubai, UAE
🕙 Monday – Saturday: 10:00 AM – 9:00 PM
📞 +971 4 288 5680
✉️ info@alasil.ae

Walk in for hands-on product demos, expert advice, and same-day pickup on most items. Our team speaks Arabic and English.

Why Shop With alAsil

• 🚚 Free Express Delivery across the UAE
• 💵 Cash on Delivery accepted
• 🔒 Secure Checkout with multiple payment options
• ↩️ 14-Day Returns via our dedicated customer portal
• 💬 WhatsApp Support for fast, personal assistance
• ⭐ 4.84 / 5 rating from verified customer reviews

Common Questions

Are these 100% genuine Apple products?
Yes. Every item we sell is sourced from authorised distributors and comes with full Apple international warranty. No grey-market, no refurbished, no exceptions.

How can I verify my product's authenticity?
All Apple products can be verified through Apple's official coverage checker. Simply enter the serial number found on the box or device settings.

Can I pick up my order in person?
Absolutely. Select "Store Pickup" at checkout and collect from our Baniyas Road store in Deira, Dubai (Mon–Sat, 10 AM–9 PM).

What if I need to return a product?
We offer a 14-day return window. Initiate your return easily through our dedicated returns portal or email return@alasil.ae.

What Our Customers Say

⭐⭐⭐⭐⭐ Rated 4.84 out of 5 from 69 verified reviews

"Bought an iPhone from alAsil — sealed box, Apple warranty confirmed, delivered next day. Exactly what I was looking for in Dubai."

"Very professional team. Visited the Deira store and they helped me choose the right MacBook. Genuine product, great price."

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Get in Touch

📧 info@alasil.ae — General enquiries
📧 sale@alasil.ae — Sales & orders
📧 return@alasil.ae — Returns & after-sales
📞 +971 4 288 5680 — Dubai landline
🌐 portal.alasil.ae — Customer self-service portal